It also captured a photo of the guest’s “stillest moment,” which could be shared on social media.
The system recorded the attendee’s lowest heart rate and programmed it into the orb, which then pulsed with light at that same rate. At first guests was able to see other TED attendees through the glass walls, but gradually, over the course of about 90 seconds, the image shifted so they would see their own reflection and the sounds transitioned to more calm tones in sync with their heart rate. Once inside, they placed the orb on a pedestal and then sat in a chair and placed their hands on heart rate sensors, which triggered a mix of vibrant sounds and visuals. Before stepping inside the structure, each guest received a small, silicone rubber orb equipped with an LED sensor and white lights. More than 700 people experienced the stillness capsule, which was constructed of glass and mirrored walls. Especially in the environment of TED, if you do something traditional, you are not going to create the impact.” “What we tried to do is to bring the idea to life in a creative and interesting way and an immersive experience. There are a lot of products and services we develop with that in mind-the flatbed that we put on board, the food that we offer that allows you to have a good night of sleep,” Parise said. We think that is a very interesting concept. “Pico Iyer talks about the importance of relaxation to allow your body to reset. Mauricio Parise, Delta's director of worldwide marketing communications, said the activation was intended to create a subtle but engaging link to the Delta brand.
Working with MKG, Delta invited conference attendees to sit inside a “stillness capsule” to capture their most calm moment. Iyer is a TED speaker and author of The Art of Stillness, a book about how slowing down and being still can spark creativity and productivity. Delta Air Lines brought the words of author Pico Iyer to life at an unusual installation at the TED Conference in Vancouver, March 16 to 20.
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